Wallace State’s degree in graphic arts, called Visual Communications, combines artistic
talents and high-tech delivery to satisfy an ever-growing “creative economy” and industry
demand for employees skilled in “new media” production.
Graphic designers—or graphic artists—plan, analyze, and create visual solutions to communications problems. They decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques. Graphic designers use a variety of graphics and layout computer software to assist in their designs. Designers creating Web pages or other interactive media designs use computer animation and programming packages. Computer software programs allow ease and flexibility in exploring a greater number of design alternatives. Employers expect new graphic designers to be familiar with computer graphics and design software.
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